Discipline or Regret was created to help inspire and to remind us that choices have consequences. It can be a daily mantra to repeat to keep you on your chosen path. Wearing the brand can help you make the choices you want. Wearing it helps you to become an example to others. Not someone who has perfect discipline, but someone who is trying to have a better life for themselves and others around them.
Discipline or Regret is a simple statement, but very impactful. Choices that others see as irrelevant, you see them as meaningful steps toward a life you want to create. You begin to see that creating good habits and a routine will lead to a better future.